I want to be a (paid) Mad Man

60 Minutes Puff Pieces

Posted in Uncategorized by jartkin on October 26, 2009

jamie profileHi. My name is Jamie Artkin and I want to be a (paid) Mad Man.

I am a huge fan of 60 minutes as many people will be able to tell you, and I am all for the occasional puff piece. I know the public can only handle so many exposes by Scott Pelley or bio’s by Byron Pitts, but Katie Couric’s involvement with the show has always baffled me.

Take a look at her last two stories on the show. Sully Sullenberger’s first interview after landing a plane in the Hudson river and last night an informative piece on Epilepsy. You would wonder why they would bring someone of such high esteem to do a segment on Epilepsy, until you find out the principle interviewee was David Axelrod, senior advisor to Barrack Obama.

For what other reason was Couric asked to do those segments besides the publicity she was going to get from it? The Epilepsy segment screamed of Leslie Stahl and ‘Sully’s’ interview should have been with someone like Morley Safer or the hard-hitting, yet compassionate Scott Pelley.

While CBS believes that it is positioning Katie Couric to be a more visible and respected member of the media because she is landing these ‘big’ interviews and stories, in my opinion she looks like more like a hired gun or to quote Adam Carolla, a blow hard. That is what she is, a giant blow hard who will stop at nothing to have her name at the top of the Google rankings.

So, instead of putting Couric in the class of Cronkite or Jennings or Brokaw, lets keep her in the category that she deserves to be in with Paris Hilton and Kate Gosselin.

Again, don’t forget to follow me on twitter @jamieartkin


Proper Nutrition

Posted in Uncategorized by jartkin on October 8, 2009


Hello. My name is Jamie Artkin and I want to be a (paid) Mad Man.

Since joining Allard Johnson Communications as an Intern, I have been exposed heavily to the world of organic food. I have been tweeting extensively (@aj2np) and forcing myself to think about what exactly I am putting into my body. Yes, I have friends who have been telling me for years that a hamburger isn’t exactly the cornerstone of a healthy diet, but hey, they sure taste good.

Anyways, I happened to come across this recent article in a GTHL newsletter penned by the Toronto Maple Leafs Hockey Development Coordinator, Greg Schell. Good read and it engages you to think about ‘Nutrition Basics for High Performance’.


Oh, don’t forget to follow me on twitter, @jamieartkin

Nutrition Basics for High Performance

Youth and amateur athletes require good nutrition to sustain health, and optimize hockey performance. In addition, parents need to stay on top of their child’s diet and ensure they are meeting their daily nutritional needs. This is extremely important!

Take a couple of seconds to ask yourself two simple questions. Can you pronounce the names of the ingredients? If not, don’t eat it. Was it alive at some time (walked, swam, flew or grew out of the ground)? If so, consider eating it. There is no pill or powder that will make up for a lack of healthy nutrition. The key is consistently doing all the little things right (getting enough sleep, staying properly hydrated, eating healthy nutritious meals every four hours.) When these things are done consistently, day in and day out, this is the REAL secret to feeling good and full of energy on the ice.
Simple Nutritional Guidelines

  • Try to choose products labeled “certified organic” whenever possible
  • Avoid all deep fried foods if possible
  • Avoid refined sugar
  • Include some fresh fruits and/or vegetables at every meal, the brighter the better
  • Choose dark colored breads
  • Take your time when eating – sit down, relax, enjoy your food and chew every bite


Water is the most important thing we can consume every day.

Water is like “gasoline” for our body’s engine. Bottled or purified water is the best drink available, juices and sports drinks are secondary choices. Athletes should drink 250 ml of water for every 15 min of hard competition or 500 ml for every pound of bodyweight lost during competition. Soda pop is not an acceptable alternative.

Energy Drinks

Avoid “Energy Drinks” before competition, they often contained high levels of refined sugars and will cause your energy levels to “crash” late in your game when you need them most. Drink water!

Recovery Between Athletic Activities (tournaments)

If you fail to plan, you are planning to fail… Don’t rely on the vending machines to have healthy snacks…THEY WON’T…be sure to pack lots of healthy snacks from home. You will save money and your body will thank you with better performance.